WWE President Nick Khan has discussed the possibilities of additional programming with Netflix.
On January 23rd, WWE made the announcement that Raw would be broadcast on Netflix in 2025 in a historic deal. Naturally, fans have many questions about the deal and what it will mean for either brand moving forward.
As part of the announcement, the streaming titan and the leader of sports entertainment will be collaborating on original content, with a behind-the-scenes style documentary also being discussed. Fans of F1 are very familiar with the docuseries “Drive To Survive.” The show has been hailed as a success from fans with drivers and team principals frequently seen in meme form across social media. Additionally, the ratings for the following season would rise significantly and the Netflix documentary has been credited as a huge part of that.
WWE Considering Behind-The-Scenes Series To Raise Audience Levels
Following the announcement, WWE President Nick Khan was interviewed by Bloomberg TV to discuss the multi-billion-dollar deal. When asked about extending their library and exploring new content, Khan is very aware of the success that “Drive To Survive” brought to F1, adding that they have a lot of intellectual property that could be utilised on the streaming platform:
“It would be a mistake by us at WWE to not do that with Netflix. Assume that what you said is exactly what we’re all thinking, we being Netflix and WWE, you saw what Drive To Survive did for Formula One, we think the WWE audience, already big on a global level, only gets bigger with a show like that,” he said.
“Keep in mind, at WWE, we have a whole treasure trove of intellectual property that is largely untouched. If you look at what Disney has done, certainly that was through acquisitions with Marvel and Lucas Film; if you look at what Warner Brothers Discovery did when they acquired DC a long time ago, you now have this treasure trove at Netflix that is available to produce. So things like the Undertaker, characters that have been created over time, we’re looking forward to getting all of that with Netflix as well.”
H/t to Fightful.
