Pabst Blue Ribbon aired a wrestling themed commercial during the August 4th edition of AEW Dynamite. The advertisement features current GCW Champion Matt Cardona along with other wrestlers including Chelsea Green, Brian Myers and Hornswoggle.
The commercial airs following campaigning by the beer company on social media. Pabst responded to the unfortunate timing of a Domino’s commercial on the July 28th edition of All Elite Wrestling’s flagship show. The promotion for the pizza company aired shortly after a pizza cutter was used in a more graphic way on Dynamite. Pabst responded to this with the following posts on Twitter:
Gang affiliated pic.twitter.com/6yG29VVH34
— Pabst Blue Ribbon (@PabstBlueRibbon) July 30, 2021
The promotional tactics seemed to have paid off, with a national TV commercial airing during All Elite Wrestling. Dylan Postl, formally known as Hornswoggle in WWE, shared the happy news on social media:
Just another night on national television… pic.twitter.com/XuAOuVRiDc
— Dylan Postl (@DylanPostl) August 5, 2021
Pabst Blue Ribbon, known as PBR, have made a statement on the collaboration. Corey Smale, Brand Manager of Pabst Blue Ribbon has said the following:
“We are proud to support independent wrestling, and debut Pabst Blue Ribbon’s first ever cable advert with the Michael Jordan of wrestling figure collecting and GCW world champion, Matt Cardona. Matt’s embodiment of having fun and betting on yourself is what independent wrestling and Pabst Blue Ribbon are all about. We work directly with creatives, artists, and athletes like Matt, which allows us to move quickly, like producing this commercial in-house to air within 4 days. It’s fast and furious and fun. #MajorPBR forever.”
Source: Fightful
Featured image: Men’s Journal
