WWE star Ethan Page had a memorable reign as the North American Champion in NXT.
Winning the title in May 2025, Page went on to hold the championship for 273 days. On top of tying the record for the longest title reign, Page also had the most successful defences in the history of the championship.
Later that year, Page, who was born in Stoney Creek, Ontario, Canada, showed the fans his customised version of the championship. Removing the traditional colour and plates, Page’s championship was rebranded to a white design and Maple leaf to pay homage to his home country.
Speaking with Chris Van Vliet, Page admitted that while the design had nothing to do with him, it will forever remain a career highlight:
“Had nothing to do with me. It was presented to me. A fantastic idea, and there was a legitimate reveal to me before the event. I remember we were in Houston, Texas, because I remember it as a top five career day for me, it was like an eight-minute get to stand in the middle of the ring with a microphone; the flags are in there, the podium, I get to reveal the belt, it was awesome. It was a perfect town for it too, just what a dream scenario that was.”
Page also added that he still has the title belt at his house, but had no idea how he kept it in his possession:
But before the show I knew that they were customising this belt because they had told me. But I had not seen anything, so I actually got like a whoa! Just personally, just for me. So I got to actually see it. I’m like, this is insane. After the experience, it really kicked in. Wait a second, I have a custom championship in the WWE, specifically for me. I don’t think anyone’s ever going to get that belt again. It’s literally hanging in my house. Don’t take it, WWE, please! I have no clue how it got there. I left it after I lost the championship. I left it at the Performance Center, but somehow it’s hanging up in my house.”
“It Offends Me”: WWE Star Ethan Page On Lance Storm Comparisons
Page is not the first Canadian wrestler to have a championship customised with the maple leaf. During his time in WCW, Lance Storm rebranded the United States Championship by placing stickers on the title, dubbing it the Canadian Heavyweight Championship. While some have compared Page’s title to Storm, the Raw star emphasised that the two designs are very different:
“He got stickers! I got a legitimate custom championship in the WWE. That guy slapped on magnets. Brother put some stickers on some championships. I made the WWE bend the knee. That’s a lot different.”
Shortly after WrestleMania 42, Page was called up to the Raw roster.
Featured image: WWE

