WWE has announced its latest collaboration with Wingstop which will include a second logo on the ring canvas at the event.
As announced via press release, Wingstop will join Prime with their branding on the ring mat throughout The Biggest Party of the Summer with two corners dedicated to the brand in a first for both companies.
Additionally, a meet and greet event will be hosted on August 2nd at a local Wingstop in Cleveland, OH and will give fans the opportunity to meet Superstars Bayley and Drew McIntyre:
WINGSTOP TO SERVE AS PRESENTING PARTNER OF SUMMERSLAM 2024
STAMFORD, Conn., August 1, 2024 – WWE, part of TKO Group Holdings (NYSE: TKO), today announced that Wingstop (NASDAQ: WING) – the hottest restaurant brand specializing in cooked-to-order chicken wings in bold, distinctive flavors – will serve as the presenting partner of SummerSlam 2024 on Saturday, August 3 at Cleveland Browns Stadium in Cleveland. The partnership includes two corner mat signage placements, marking the first time in company history that the ring canvas will feature this exclusive branding.
In addition to its premiere designation as the presenting partner of SummerSlam 2024, Wingstop will present the SummerSlam Kickoff Event on Friday, August 2 which streams live in the U.S. exclusively on Peacock. The partnership also includes a customized video campaign featuring WWE Superstars Rey Mysterio and Braun Strowman which will air across WWE programming this summer.
“Alongside our partners at Wingstop, we are excited to unlock new branding opportunities from ring mat placements to a unique Presenting Partner campaign,” said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO.
WWE Superstars Drew McIntyre and Bayley will host a meet and greet at a local Wingstop restaurant in Cleveland at 439 W. Bagley Road in Berea, OH on August 2, from noon to 2 p.m. ET in advance of SummerSlam 2024. They will sign autographs, take pictures with fans and indulge in cooked-to-order, craveable wings and chicken sandwiches, from the most iconic flavors like Lemon Pepper, Mango Habanero and OG Hot, to the newest menu add – Hot Honey Rub.
While WWE has been previously against the branding in the ring itself, the changes are a part of many alterations implemented following the completion of the Endeavor ownership of the promotion back in September 2023.
Wingstop Sponsors WWE SummerSlam
Airing live on Saturday, August 3rd, 7 matches have been announced for WWE SummerSlam, which will be the 37th iteration of the event. The announced card is as follows:
- Damian Priest (c) vs. Gunther – Singles match for the World Heavyweight Championship
- Bayley (c) vs. Nia Jax – Singles match for the WWE Women’s Championship
- Cody Rhodes (c) vs. Solo Sikoa – Singles match for the Undisputed Championship
- Liv Morgan (c) vs. Rhea Ripley – Singles match for the Women’s World Championship
- Logan Paul (c) vs. LA Knight – Singles match for the United States Championship
- Sami Zayn (c) vs. Bron Breakker – Singles match for the Intercontinental Championship
- CM Punk vs. Drew McIntyre – Seth Rollins will serve as special guest referee
Featured image: WWE
