New Adam Scherr [Braun Strowman] Post WWE Project Announced

Adam Scherr, best known for his time in WWE as Braun Strowman, is set to make his return to the acting world as part of a live-action franchise.

As announced via press release on July 11, Scherr will star in the as-yet-untitled project that will be co-produced by Seven Arts and Crusher Films. The live action project, which is still kept under wraps due to the terms of the NDA, has a budget of approximately $50 million and will see the film and its sequel created simultaneously while also creating multiple properties around the new franchise.

The full press release is below:

ATLANTA, GA / ACCESS Newswire / July 11, 2025 / Seven Arts Entertainment Inc. (OTC PINK:SAPX), the “Company”, a legacy film and music production company, is pleased to announce the following updates:

Recently Seven Arts has partnered with Crusher Films, to co-produce a live action franchise starring WWE wrestler and professional strongman, Adam Scherr. Crusher Films is headed by Max Zell who has been a producer across film, television and sports entertainment. Zell’s credits include the sci-fi film “Code 8”, documentaries such as “Ghostheads” and “RoboDoc: The Creation of RoboCop”. Alongside Zell’s mentor, Cary Woods of Independent Pictures, Zell helped develop Apple TV’s first unscripted series, “Home”. Under Independent Pictures Zell also helped produce “Scream”, “Godzilla”, “Rudy”, and “So I Married an Axe Murderer”.

Although specific details surrounding the project remain temporarily under NDA, both Seven Arts, Crusher and additional partners intend to produce the film and its sequel in simultaneously as well as develop a host of other licensable properties around the franchise, such action figures, video games, and a restaurant chain.

Crusher has begun raising up to $50 million USD toward the project, whereby Seven Arts will be directly allocated proceeds to provide access to Atlanta area locations, personnel, develop a soundtrack through director, Thom Hazaert, and allow access to Georgia’s film industry tax credits among other additional roles. No part of this partnership shall require Seven Arts to issue new debt or Company stock. The Company will provide further detailed information on the project within the next month.

Approximately a year ago the Company, through its “X” social media account, made several announcements regarding an Agreement with Lionsgate Films. During this time Lionsgate had also embarked on a significant restructuring that was outside of the scope of Seven Arts. The Company was encouraged not to make any formal announcements ahead of Lionsgate as to not unintentionally mislead Lionsgate shareholders. As a result of Lionsgate’s changes, the Seven Arts Output Agreement was assigned to Starz during its spinout as an independent entity. The Agreement, now through Starz, remains in effect. Seven Arts is currently in the process of leveraging this relationship with regard to the Adam Scherr/Crusher Films project.

In addition to these developments, Seven Arts has recently entered into a Letter of Intent to acquire an additional subsidiary. The target company, which generates significant revenue, is focused on marketing and branding on behalf of a large roster of entertainment industry clients in both music and film. The acquisition, which is expected to close within the next two weeks, is being executed through a combination of cash and preferred stock. There will be no convertible debt or common stock issued in conjunction with the Agreement. Further details will be announced in the days to come.

Finally, the Company’s board of directors has approved the appointment of an additional independent board to objectively oversee the long-term health of Seven Arts. The first independent board member, which is expected to be announced next week, is a dynamic international business consultant and turnaround specialist, known for his deep expertise across real estate, oil and gas, and tribal governance as a proud native of Chickasaw and Choctaw descent.

His family owns one of the largest turnaround management firms, specializing in receivership’s, court-appointed oversight, forensic accounting, fraud investigation, and tribal governance. The company currently manages hundreds of millions of dollars in assets across various industries.

With a proven track record of success and a diverse range of expertise, as an independent board member, he is committed to helping Seven Arts navigate complex challenges and achieve sustainable growth.

Stated Max Zell of Crusher Films: “We’re extremely excited to be working with Seven Arts on a project that we believe will be wildly successful and take the film industry by storm.”

Arts director Thom Hazert also said the following regarding the former Strowman being cast in the project:

Stated Seven Arts director, Thom Hazaert: “As Adam Scherr and I are both natives to Wisconsin, we immediately hit it off and I couldn’t be more pleased to play a small part in helping bring his vision for this film to life.”

Stated Seven Arts CEO, Jason Black: Despite a quiet period of Company announcements, shareholders can be assured we have been actively working behind the scenes to bring significant value to Seven Arts. I am hyper focused on executing strong revenue deals for the Company and showing the market how obscenely undervalued we are. Announcements will be going from zero to a hundred over the next several weeks as we unveil the specifics of what we’re developing.

Braun Strowman was released from his contract a second time in early May as part of the latest round of releases. The former Universal Champion was last in action on the April 18 episode of SmackDown, teaming with LA Knight to defeat Jacob Fatu and Solo Sikoa on the final episode of the show before WrestleMania. While Strowman is still under his no-compete at the time of writing and will become a free agent in early August, it should be noted that the former WWE star rarely wrestled outside of the company during his time away with just 11 matches from May 2021 to September 2022.

This is the second project that Scherr will be a part of since leaving the company, as he will also be the lead personality in the upcoming food show Everything On The Menu with Braun Strowman, which is set to air later in the year.

Former WWE Star Adam Scherr [Braun Strowman] Has Previously Starred In A Major Movie

This will not be the first time that Strowman has been a part of the wider entertainment world. On top of appearing as himself in multiple TV series, Scherr also played the role of Brawn in the 2018 movie Holmes and Watson, which starred Will Ferrell and John C. Reilly as the titular characters.

Featured image: WWE