WWE Has Highest Grossing SummerSlam Ever

SummerSlam 2021 has been a success in many areas for WWE. The company has seen some of the highest numbers for the landmark pay per view in attendance, social media engagement and more. Allegiant Stadium in Las Vegas was sold out for the event, which helped towards the event becoming the highest grossing in the event’s 34 year history.

WWE have released the following stats to show just how successful SummerSlam has been for the company:

  • More people watched Saturday’s event live across Peacock and WWE Network than any other SummerSlam in the company’s history. The seven-figure global audience marked a 55% increase over 2020 and a 29% increase over 2019.    
  • The sellout crowd of 51,326 broke SummerSlam records for indoor attendance and gate receipts. With tickets purchased by fans from all 50 U.S. states, Saturday’s live gate was more than four times greater than the last SummerSlam held with fans in attendance in 2019.
  • Merchandise sales posted an increase of 155% over 2019.
  • SummerSlam set a new sponsorship record, growing by 25% vs. 2019 and 18% vs. 2020.
  • With more than four million views, Brock Lesnar’s return became WWE’s most-watched Instagram video of all time – surpassing the video of John Cena’s return at WWE Money in the Bank. In total, SummerSlam videos generated more than one billion views across all WWE social platforms during the week. 

The August 21st event saw many headline making events occur on the show. The biggest stories were the returns of both Brock Lesnar and Becky Lynch, who have both not been seen in over a year on WWE TV.

Featured image: WWE

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